Background
The MacArthur Foundation • 2015
The MacArthur Foundation had a new president and the structure of their grantmaking changed. They needed the home page and navigation to reflect some changes, without alarming their website visitors. These changes may seem small from a UX or design perspective, but what they communicate and their importance is of the utmost importance to The MacArthur team.
Problem
Update, but maintain the look and feel.
The menu structure needed to be updated with new text and groupings. We also needed to extend the existing look and feel to make sure these new elements still felt like part of the overall feel.
Key Goals
- Complete the UX, design, and development updates in coordination with new organization announcements.
- Create new homepage blocks that support content better.
- Update the navigation to reflect new the new grantmaking structure.
Activities
On this project, I did the following:
- Served as user experience lead and trusted advisor to the client.
- Provided recommendations and oversaw updates for user experience of the navigation and homepage.
- Lead efforts to redesign pages vital to the new direction of the organization.
- Coordinated with visual designer and developer to ensure consistent implementation.
Outcome
2015 - We completed and implemented the work. The client was very pleased with the outcome.