Background
The National Council for Quality Assurance (NCQA) had worked with me before on the PCMH project. They found our work incredibly useful and hired us again for the Report Cards project.
Problem
Consolidate.
NCQA was maintaining 15 different report cards. Each report card had a list of organizations and the NCQA program they participated in. In many cases, the same organization may be listed on multiple report cards, but people had to go to each individual report card. There was no summary!
Key Goals
- Pull 15 disparate report cards together into on space.
- Standardize fields and structures among the 15 report cards.
- Increase revenue from data purchases and program interest.
Activities
On this project, I did the following:
- Served as user experience lead.
- Mentored a junior user experience designer.
- Lead strategy sessions and workshop with senior leadership.
- Conducted audience analysis, including surveys, interviews, personas, journey maps.
- Created information architecture and site maps, while working closely with the NCQA program team and senior leadership.
- Conducted usability testing.
Outcome
2015 - We completed the user experience and design work. The build has not begun.